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Supporting the AMA West Michigan is about supporting the industry you love. We need more talented people like you to join our amazing group of members!
Learn MoreSponsoring our organization shows that you believe in the West Michigan marketing industry and know your audience. We appreciate that support and we're excited to work with your business!
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Marketing & Sales: Why Marketing Comes First The silos between sales and marketing are legendary. If you’ve ever worked for an organization where the two departments live together in peace and harmony; consider your company a unicorn! It’s more common to hear how marketing folks think sales is comprised of a bunch of lazy divas […]
Email Marketing – The Gift That Keeps on Giving How do we create emails that people love? We can all agree that email marketing is one of, if not the most effective digital marketing tactics. The problem is that most marketers and organizations have abused the channel; leading to depressed open, clickthrough, and post-conversion metrics, […]
Influencer marketing has been a hot topic for marketers the past several years, and because it is still a fairly new concept, it has left many scratching their heads. Because influencer marketing is different from traditional advertising, and there aren’t clear industry-wide guidelines or guaranteed results, it isn’t surprising that some marketers have been reluctant to […]
