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Supporting the AMA West Michigan is about supporting the industry you love. We need more talented people like you to join our amazing group of members!
Learn MoreSponsoring our organization shows that you believe in the West Michigan marketing industry and know your audience. We appreciate that support and we're excited to work with your business!
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You eat, sleep, and breathe your brand; you can recite your elevator pitch backwards; and no one knows your customers like you do—not even your customers themselves. From defining personas to mapping journeys, you and your team have painstakingly crafted a strong strategy and the perfect content to inspire your audience to engage with your […]
Think about your favorite brand. What draws you to them? Why is that brand top of mind? One of my favorite companies is Campbell’s. Now, while one of the reasons I buy Campbell’s soups is for their delicious flavor, that isn’t why they’re one of my favorite brands. I love Campbell’s, and many other brands, […]
For far too long companies have focused on size. More profits. More subscribers. More customers. More leads in the funnel. Bigger, so the establishment believes, is better. I invite you to challenge that thinking for a moment. What if better were truly better? Charles Kuralt famously said, “Thanks to the Interstate Highway System, it is now […]
