Blog

March 19th, 2015

by Marjorie Steele

During last week’s monthly luncheon, we were joined by four experts in the SEO community for our SEO Smackdown Panel Discussion. Mike Wolf (The Stow Company), Sarah Mackenzie (FINE Design), Mike Buczek (Summit Sports) and the AMA’s own Jason Dodge (Black Truck Media) took the stage to field questions about the marketing industry’s great unknown: search engine optimization. Industry Basics On managing SEO for a local business with multiple locations: Make sure all your local listings and citations are consistent. Really leverage Google+ by using custom images, making sure all fields are completed and get as many reviews as possible. It’s also important to make sure all your location details are included on-page as well, in page titles, etc. – Sarah On how... Read More

March 2nd, 2015

by Marjorie Steele

Last week, we had the distinct pleasure of learning from Angel Aloma, Executive Director for the international Christian aid organization, Food for the Poor (FFTP). With 96% of donations going directly to services, FFTP is both highly efficient and effective at cultivating its donor base. In his engaging, energetic manner, Aloma walked us through a complete journey of how FFTP cultivates its donors up the giving pyramid. Read our quick recap below and download the presentation slides here. Here are few great quotes from the presentation: People don’t give to organizations, they give to people. Let your copy and conversation be truly donor centric. Talk about THEM, not your organization. You have to treat each donor as if they are million dollar givers. See you... Read More