June 4th, 2015
by Rachel Harden
Written by: Carrie Brown, AMAWM VP of Finance At the recent Everything is Connected conference, we explored the possibilities of a world where everything is interconnected. The American Marketing Association of West Michigan, along with AdFed West Michigan and aimWest collaborated to host industry experts from Google, GeLo Inc., Seamless, Start Garden, Comcast and AddThis on May 20 at the JW Marriott in Grand Rapids. Speakers gave examples of how data is transforming our new interconnected world. Here is a snapshot: Alexandra Gonzalez from Google shared some interesting insights on a variety of topics. Her presentation on Google search emphasized that there is more than one way to use search. We search to find information, we search for entertainment, and we search to connect... Read More