Blog

September 28th, 2015

by Rebecca Dutcher

B2B marketing is about cultivating thought leadership. You are still marketing to people who make the buying decisions and other influencers within an organization. Still, when 90% of customers will contact you when they are already ready to buy, you have to create content for them to find you in the first place. When you’re found online through search engines or relevant social channels, this can help you make RFP short lists, too. Highlight things in your industry, trends, even other companies (non-competitors) who are doing something new and interesting Share success stories and case studies of those who’ve used your products or services. Identify new applications for existing products/services Talk about the industry, it’s future and how you’re prepared B2B Marketing & Connecting with... Read More

September 28th, 2015

by Rebecca Dutcher

Public Relations today is far more than news releases. Really, they are the reference point to a story – but it is the story that people connect with and engage with. News coverage or sharing by influencers in the social media space doesn’t start with your press release. It starts with building relationships, and maintaining them overtime. The Internet has changed the jobs of PR professionals (and marketers) over the last 10 years. Brands and companies never had to worry about those who did not like their products/services having a voice – however, the invention of the Web changed all of that. Robyn Luymes talked about how the web, influential bloggers and their voice forced brands to reevaluate the way they did business, their... Read More