Blog

Open Board Positions With AMA West Michigan!

March 30th, 2016

by Rachel Harden

Hello West Michigan professionals! With our 2015-2016 season coming to a close in just a couple months, we’ve started planning for the 2016-2017 season. We’re currently looking to fill two board positions. Graphic Designer – We need a designer who has a sharp eye and is interested in marketing. We’ll have you work on a couple small projects each month. Email Ninja – We’re looking for someone to make our eNewsletter their baby and make sure it has the best content and goes out on time. Interested? Email our V.P. of Communications, Kayden Grinwis, at kayden@cullgroup.com. p.s. Not sure if AMA is worth your time? We give you 5 reason you should join here

Winning Big with Digital Advertising Recap

March 14th, 2016

by Carrie Brown

On Tuesday, March 8, AMA of West Michigan welcomed Jason Dodge, founder of BlackTruck Media + Marketing, who presented on Winning Big with Digital Advertising. In a cause-effect kind of way, as our digital world expands, so do our digital advertising opportunities. Let’s break it down. Digital has reach. Our days are filled with all things digital – devices, phones, tablets and so much data. Last year of the $600 billion spent on advertising, $65 billion was spent on digital ads. A number expected to grow. There’s been a huge shift in how we access data; 40% of the world population has the Internet. And more people are now connected to the Internet than subscribe to cable TV. We’re wired, connected and feverishly... Read More