Blog

November 29th, 2016

by Felicia Rowley

College is a time for exploring your interests, finding yourself, and learning how to be independent. But most importantly, landing your dream job! Typically this happens post graduation, but after all, isn’t that the real reason you went to college? If you’re like me, nearing the end of your college career, building your professional and personal brand becomes critical. You’ve polished your resume, but have you prepared your LinkedIn page for the professional online world? Whether it’s a yes or a no, it’s never too late to create a LinkedIn profile or add some finishing touches to what you already have. However, the sooner the better. Here are 6 key benefits to utilizing LinkedIn as a college student: 1. Information All in One Spot... Read More

October 7th, 2016

by Felicia Rowley

It’s the start of a new school year for many students attending colleges and universities. It is also a new beginning, whether it’s your freshman or senior year of college.  And if you’ve always wanted to get involved, whether it be a club or to spend some hours volunteering, now is the perfect time to do so! More than ever, being involved has become one of the most important things you can do while in college. We’re living in an increasingly tech focused world that has made job and internship opportunities more readily available and easier to find. However, the people we meet and connect with will open more valuable doors in a competitive job market. Being active outside of class and taking advantage... Read More

June 24th, 2016

by Felicia Rowley

It’s that time of year when internships are in full swing for many students like myself. A lot of hard work and determination has occurred up to this point. You’ve probably gotten a year or two of college under your belt and have become passionate about your career and major choice. This is exactly where your internship comes in! But as many of us know, internships don’t always play out the way you may expect. Good news is, there are ways around the “intern stereotype”.  As a seasoned intern coming into my senior year of college, I have come up with several tips to better your internship experience whether it’s the first, second, or even third! 1.Talk with Your Boss Regularly Although it... Read More

April 11th, 2016

by Felicia Rowley

Branding has long been associated with products and companies. It is the symbols, colors, wording, and even the emotions associated with it. Not only is a brand all of these things, but also how it is perceived in the mind. All these factors are essentially what differentiates each one from the other. That’s what makes branding so exciting! But what is personal branding? Although this might be unfamiliar to some, it is not necessarily for marketing professionals like ourselves. The real question is, are we taking full advantage of our own skills and expertise? As marketers, branding is a key skill that we should all be dedicated to and applying every single day.  Why? For one, we live in a competitive business environment.... Read More

February 29th, 2016

by Felicia Rowley

On Tuesday March 8th, AMA of West Michigan will host an exciting informational luncheon by Jason Dodge, founder of BlackTruck Media + Marketing, featuring a presentation on “digital advertising platforms”. The perfect opportunity to learn how one of our own local ad gurus wins big with digital advertising! The digital advertising industry without a doubt is constantly evolving due to trending technologies that drive our world. One minute email marketing is a thing of the future, the next minute, a thing of the past. So how does BlackTruck Media + Marketing keep up with these trends? For Jason, keeping up with the continuous technological changes has been “the most difficult thing” he’s had to endure while working in the industry. Some of the... Read More

February 2nd, 2016

by Felicia Rowley

Did you know? AMA West Michigan is hosting MINDSCAPE’s very own CEO and Co-Founder, Pete Brand, this Tuesday, February 9th. This is the perfect opportunity for those looking to network, enjoy some lunch, and learn a little bit about the inbound marketing hype! As marketers, we know that this industry is constantly changing and evolving because of technology. Digital marketing has been what we call, “the future of marketing.” But for most of us, outbound marketing or “traditional marketing” has been our go-to approach. Methods like print ads, billboards, email blasts, television, and trade shows have been what we also call the “norm” of marketing. So how did we go from outbound to inbound? Simply put, the digital age has in a way... Read More

January 22nd, 2016

by Felicia Rowley

I think many college students, or even recent graduates, view mentors as a useful resource when entering the workforce and learning how to navigate our paths. I believe that having mentors throughout your entire life can be very beneficial, whether in your personal or professional life, and in my opinion, I believe that this relationship can be a win-win for both. That is just one reason why I decided to get involved with the collegiate chapter of the American Marketing Association (AMA) and become an ambassador for the AMA West Michigan Chapter. I feel like I have a team of mentors available that are willing to offer valuable advice. Since becoming involved in the AMA and having a mentor of my own in... Read More