Blog

April 19th, 19

by Josh Janowiak

Marketing & Sales: Why Marketing Comes First The silos between sales and marketing are legendary. If you’ve ever worked for an organization where the two departments live together in peace and harmony; consider your company a unicorn! It’s more common to hear how marketing folks think sales is comprised of a bunch of lazy divas […]

April 9th, 19

by Josh Janowiak

Email Marketing – The Gift That Keeps on Giving How do we create emails that people love? We can all agree that email marketing is one of, if not the most effective digital marketing tactics. The problem is that most marketers and organizations have abused the channel; leading to depressed open, clickthrough, and post-conversion metrics, […]

April 2nd, 19

by AMAWM

Influencer marketing has been a hot topic for marketers the past several years, and because it is still a fairly new concept, it has left many scratching their heads. Because influencer marketing is different from traditional advertising, and there aren’t clear industry-wide guidelines or guaranteed results, it isn’t surprising that some marketers have been reluctant to […]

March 8th, 19

by Josh Janowiak

Influencer Marketing Panel Discussion Influencer marketing. A popular buzzword and a top marketing trend, but, really, what does it mean? We know marketing pros across industries are looking for ways to integrate influencer marketing into their strategy, but doing so in a smart and authentic way remains a challenge. This was the topic of a […]

February 22nd, 19

by Josh Janowiak

MarTech Solutions & Processes With “Baby boomers” continuing to exit the workforce at a rapid rate, relationships between buyers and sellers are changing more rapidly than ever. Learn how to design winning processes and use technologies to help your business cultivate new relationships and secure existing relationships in the digital age.  Key Topics CRM (Business […]

February 8th, 19

by AMAWM

Cause Marketing Is Marketing. Boxed Water is a present-day David vs Goliath story of a small sustainable water company taking on the $60 billion plastic bottled water industry. How do you build a brand on a small budget when you’re up against multi-billion dollar competitors?  How do you reach consumers with a complex message? Boxed […]

February 7th, 19

by AMAWM

Social Media’s Next Era. The social media landscape today bears little resemblance to the one many marketers are still operating in. Organic reach is dead, but in its place, we have the best tools for targeting and attribution ever devised (and growing smarter every day). Free yourself from worrying about “frequency” and “best times to […]

January 24th, 19

by AMAWM

  The New Marketers In Motion Podcast is Here! The Marketers In Motion Podcast is powered by the West Michigan Chapter of the American Marketing Association. Marketing is our passion, and as a Chapter we hope to inspire dialogue, fuel creativity, and create a community for marketers everywhere. Marketers In Motion Podcast Host Josh Janowiak […]

January 23rd, 19

by AMAWM

Written by Emily Potts The team at AMA West Michigan was thrilled to welcome Rob Koenen, Chief Marketing Officer at Boxed Water, to be the presenter at the January 8th luncheon. Boxed Water, which was founded ten years ago in Michigan, is the first brand to offer a sustainable alternative to plastic bottles. They have […]

August 22nd, 18

by AMAWM

AMA West Michigan Members & Friends, Since April, our incredible board has been working hard planning a stellar season for our members as well as the greater West Michigan creative community, and we’re excited to share with you our goals for the 2018-19 season, or as we like to call it… THE YEAR OF EXPERIENCE. […]