Blog

September 7th, 17

by AMAWM

Welcome back to another great year with the American Marketing Association of West Michigan. Over the summer, the AMAWM board got together, reflected on the previous year, and got to planning. Based on some surveys, general feedback, and conversations from members, it was clear what changes needed to be made and what our audience really […]

August 7th, 17

by AMAWM

Whether you’re reading beachside, poolside or inside somewhere air-conditioned this summer, soon to be fall – here are a few book ideas from some of our own AMA of West Michigan Board Members.   Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, by Ann Handley Jason Dodge, Founder of BlackTruck Media + Marketing shares, […]

April 19th, 17

by Dan Gibson

A recent post from our national AMA headquarters offered some statistics and explanation on content created by B2B marketers, and how often it isn’t being used by sales people in their organization, mainly because they don’t know it exists or even where to find it. The article cites various challenges with content and the audience […]

April 10th, 17

by Megan Prangley

Are you one of the businesses who still isn’t producing video content for your website or social media channels? You’re not alone; some organizations worry that video marketing is just a passing trend, that it’s too expensive to keep up with, or that their target audience isn’t even watching them. These common misconceptions could do […]

April 4th, 17

by Dan Gibson

At our most recent luncheon event we were lucky to have Terrance Weinzierl join us to explain the vital role typography plays in marketing. Below are just a few of the top take aways from his insightful talk: Type is everywhere. Every sign, billboard, shirt label, smartphone app, website, restaurant menu. Any one room/location can […]

April 3rd, 17

by Clayton Carroll

When I started a sales job in 2011, someone shared with me Alec Baldwin’s “Always be closing” scene from the movie Glengarry Glenn Ross.  12,480 hours worth of sales and marketing experience later, I read that quote now as “Digital marketing leads to always be closing”. Let’s Start at the Beginning I spent the first […]

March 2nd, 17

by Dan Gibson

At our most recent luncheon event, we welcomed Katie VanderPloeg of Kmotion Design Inc. who educated attendees on why the mobile user experience matters. It’s no secret that mobile devices are vital to an effective marketing strategy and considering the user experience is what could make or break a campaign, or even your company. Katie […]

January 16th, 17

by Dan Gibson

This past Tuesday Emily Richett-Hughes helped us discover how modern media continues to progress and how the changes are opening up exciting opportunities. If you’re feeling disappointed that you happened to miss out on our latest luncheon event, as always, we’ve got your back. Check out top take aways heard straight from attendees and connect […]

January 10th, 17

by Dan Gibson

You’ve probably noticed the vast amount of discussion around how terrible 2016 was. We lost several renowned actors, musicians, entertainers, artists, leaders, and innovators in a year that was also filled with many tragic events, and an intense, closely covered controversial political race. Did someone say downer? While we agree 2016 was rough, we want […]

November 29th, 16

by Felicia Rowley

College is a time for exploring your interests, finding yourself, and learning how to be independent. But most importantly, landing your dream job! Typically this happens post graduation, but after all, isn’t that the real reason you went to college? If you’re like me, nearing the end of your college career, building your professional and […]