Blog

March 8th, 19

by Josh Janowiak

Influencer Marketing Panel Discussion Influencer marketing. A popular buzzword and a top marketing trend, but, really, what does it mean? We know marketing pros across industries are looking for ways to integrate influencer marketing into their strategy, but doing so in a smart and authentic way remains a challenge. This was the topic of a […]

February 22nd, 19

by Josh Janowiak

MarTech Solutions & Processes With “Baby boomers” continuing to exit the workforce at a rapid rate, relationships between buyers and sellers are changing more rapidly than ever. Learn how to design winning processes and use technologies to help your business cultivate new relationships and secure existing relationships in the digital age.  Key Topics CRM (Business […]

February 8th, 19

by AMAWM

Cause Marketing Is Marketing. Boxed Water is a present-day David vs Goliath story of a small sustainable water company taking on the $60 billion plastic bottled water industry. How do you build a brand on a small budget when you’re up against multi-billion dollar competitors?  How do you reach consumers with a complex message? Boxed […]

February 7th, 19

by AMAWM

Social Media’s Next Era. The social media landscape today bears little resemblance to the one many marketers are still operating in. Organic reach is dead, but in its place, we have the best tools for targeting and attribution ever devised (and growing smarter every day). Free yourself from worrying about “frequency” and “best times to […]

January 24th, 19

by AMAWM

  The New Marketers In Motion Podcast is Here! The Marketers In Motion Podcast is powered by the West Michigan Chapter of the American Marketing Association. Marketing is our passion, and as a Chapter we hope to inspire dialogue, fuel creativity, and create a community for marketers everywhere. Marketers In Motion Podcast Host Josh Janowiak […]

January 23rd, 19

by AMAWM

Written by Emily Potts The team at AMA West Michigan was thrilled to welcome Rob Koenen, Chief Marketing Officer at Boxed Water, to be the presenter at the January 8th luncheon. Boxed Water, which was founded ten years ago in Michigan, is the first brand to offer a sustainable alternative to plastic bottles. They have […]

August 22nd, 18

by AMAWM

AMA West Michigan Members & Friends, Since April, our incredible board has been working hard planning a stellar season for our members as well as the greater West Michigan creative community, and we’re excited to share with you our goals for the 2018-19 season, or as we like to call it… THE YEAR OF EXPERIENCE. […]

March 19th, 18

by Becky McKendry, Senior Editor, Public Sector Consultants

You eat, sleep, and breathe your brand; you can recite your elevator pitch backwards; and no one knows your customers like you do—not even your customers themselves. From defining personas to mapping journeys, you and your team have painstakingly crafted a strong strategy and the perfect content to inspire your audience to engage with your […]

February 14th, 18

by Meagan Williams, Stevens Advertising, Production Lead/Account Executive

Think about your favorite brand. What draws you to them? Why is that brand top of mind? One of my favorite companies is Campbell’s. Now, while one of the reasons I buy Campbell’s soups is for their delicious flavor, that isn’t why they’re one of my favorite brands. I love Campbell’s, and many other brands, […]

December 4th, 17

by AMAWM

For far too long companies have focused on size. More profits. More subscribers. More customers. More leads in the funnel. Bigger, so the establishment believes, is better. I invite you to challenge that thinking for a moment. What if better were truly better? Charles Kuralt famously said, “Thanks to the Interstate Highway System, it is now […]