Giving Customers What They Want: Reinventing How You Serve Them
Karen Bowling, CEO and co-founder of Solantic LLC, the nation’s fourth largest urgent care company, will share her secrets to success and what keeps her up at night as she speaks about healthcare leadership, strategy, retail/consumer messaging and promotion.
As she reflects on how she grew her business into the success it is today, some key questions come to mind:
- Why would an employee want to work here?
- Why would a company want to contract with us?
- Why would a client/customer choose to access our services?
- How can we be competitive in a complex, complicated and confusing market
About Solantic
With 33 locations around the country, Solantic was among the first to:
- Post prices on menu boards
- Provide online registration
- Display waiting times
- Supply beepers for those who are waiting
Learn more about what Karen will speak about in this article: Karen_Bowlings_Article.pdf
This event is hosted by the American Marketing Association of West Michigan and the Michigan Society for Healthcare Planning and Marketing (MSHPM).
Date: May 10, 2011
Time: 11:30 a.m. to 1:00 p.m.
Location: Kent Country Club
Cost: $25 for members; $40 for nonmembers; $15 for students
