Evaluating New Markets: Strategies to Grow Any Business
An organization’s ability to identify and evaluate market opportunities is a primary driver of its growth and sustainability. While new market development is a common strategy used to sustain organizational growth, many of the methods used lack structure or are limited to a specific industry or organization type. This presentation offers a new framework for evaluating market opportunities using the Market Evaluation Checklist. Practical insights into assessing market opportunities and a real-world case study are used to illustrate the tool’s application to drive organizational growth.
Benefits of Attending
- Become familiar with a systematic approach to assess markets
- Improve your ability to analyze and evaluate market opportunities
- Discover how evaluation methodology and logic can improve decision-making
- Expand your marketing toolkit and contribution to organizational growth
Date: October 22, 2009
Location: Kent Country Club, Grand Rapids, Mich.
Time: 11:30 a.m. to 1:00 p.m.
Register
About the Speaker:
Dr. Wes Martz is vice president, marketing at Kadant Inc. a $329 million global manufacturing firm. He has senior management experience in business development, strategic marketing, advertising, public relations, global brand management, and operations. He is also a faculty member of Western Michigan University’s Haworth College of Business.
Dr. Martz earned his Ph.D. in Evaluation from Western Michigan University, holds an M.B.A. with a concentration in marketing, and a B.S. in Industrial Management from Purdue University. He is a member of the Academy of Management (AOM), American Evaluation Association (AEA), American Marketing Association (AMA), and Beta Gamma Sigma honor society for collegiate schools of business. He is also designated by the AMA as a Professional Certified Marketer—a certification awarded to less than 1% of all marketing professionals.
