Retail and Online Marketing for Consumer-Based Products
Join the best and brightest marketing minds in West Michigan to learn from the best and brightest marketing minds at BISSELL.
Nancy Terrell, vice president of marketing, will discuss key retail and online marketing strategies that have contributed to BISSELL’s leadership in the floor care world. BISSELL’s current online marketing program includes bissell.com, social media and online promotions. Nancy will highlight near-term plans to strengthen their online programs with the integration and expansion of mobile, CRM, and online analytics elements.
Learn creative concepts in retail and online marketing strategies from a great Michigan company.
About the Speaker
Nancy Terrell is vice president of marketing for BISSELL Homecare, the number one manufacturer and marketer of floorcare appliances. In this role, Terrell is expanding this market position, increasing marketplace opportunities for the growing portfolio of brands and expanding the brand’s marketing position. Prior to BISSELL, Terrell split her career between the corporate and consulting sides of marketing. Terrell was most recently with Landis Strategy & Innovation, a consultancy specializing in brand development and innovation for Fortune 500’s. Clients ranged from Pillsbury and Pepperidge Farms to Samsung and Philips Electronics. Terrell also worked on the corporate side of marketing in brand management at James River Corp. leading expansion of their Quilted Northern bath tissue business and other new products.
When: February 25 | 11:30 a.m. – 1:00 p.m.
Where: Kent Country Club
