Marketers across the country (and the globe) are faced with a never ending set of tools for marketing their products. From social media, websites, videos, trade shows, print media, mobile apps and more, how do you get attention for your products and services with a shoestring budget? Better yet, how do you introduce a new product and build market awareness, attract investors and customers?
Our April Panelists have been a part of large corporations with big marketing budgets, and through their entrepreneurial spirit have started their own companies, facing these marketing challenges head on.
Hear their stories, their challenges, and learn about ways they’ve marketed their products.
Meet our panelists:
Tim Murphy, Co-Founder Airdrop Gaming

Tim Murphy LinkedIn Headshot

A few years ago, he dreamed up Hip Shot Dot in his St. Joseph basement to help improve his aim when playing videogames with this buddies. At that time he was the Global Principal in the Advance Design Studio at Whirlpool. From his basement and kitchen table toStartGarden and the 2014 CES Show in Las Vegas, Tim has a lot to share. 
Ernie Pang, Founder Simply Eight

Ernie Pang_headshot

After spending well over 20 years in brand and innovation marketing roles with household brand names like Lysol, Kellogg’s and Slim-Fast Foods, Ernie Pang decided to bring a new concept to consumers.  In 2011, he created Simply Eight with a philosophy of providing minimally processed packaged foods for consumers who want simplicity and familiar kitchen pantry ingredients. With his cross-functional team of former CPG industry executives, he created four new products in the Simply Eight family that are now sold in select Kroger, Meijer and Spartan bannered retail stores.  Current offerings include chewy granola bars and cookies that are all Non--GMO Project Verified.

Simply Eight News: http://www.simplyeight.com/news-and-articles/

Laura Vaughn, Sittinginatree.co
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While planning her own wedding, Laura saw an opportunity to change online wedding tools by creating a product based on really great design. Now just over a year old, Sittinginatree.co creates wedding websites that couples are proud to share with their friends and family. Her start up passion and marketing background, especially in new and digital media has delivered results for her companies, and her clients too. You’ll often find Laura tweeting about start-up strategy, sharing stories from other inspiring tech leaders, and traveling as often as possible.