Winning Big with Digital Advertising
with Jason Dodge of BlackTruck Media + Marketing
Pay-per-click, SEM, Display, Paid-social, Remarketing and Retargeting. What do all these buzzwords mean? Whether you’re a seasoned marketing professional in charge of digital strategies, or new to the world of digital ads, we all have something to learn.
In his presentation, Jason breaks down many of the popular digital ad platforms on the market. Providing insights on each channel, and how to win in the digital space with more effective campaigns that reach your target audience.
- Understand and navigate the digital advertising landscape.
- How to meet your customers where they are through precise targeting and channel selection.
- Gain insights on digital advertising trends for 2016.
About Jason Dodge
Jason Dodge is the founder of BlackTruck Media + Marketing, a Grand Rapids based search marketing agency focused on improving clients online presence through honest search engine optimization (SEO), paid search (PPC) and content marketing strategies that are driven by actionable data analytics.
Named one of Grand Rapids Business Journal’s 40-Under-Forty business leaders, Jason serves on the executive board of the American Marketing Association of West Michigan and brings over 14 years of online marketing experience to his clients. A lifelong skier, Jason is also the founder of the award winning website MiSkiReport.com, acting as the connection point between the industry and the public.
Thank you to all of our 2015-2016 sponsors!