October 8th, 2019

E-mail isn’t the sexiest marketing topic, nor is it the most fun, but if done well it can lead to the best ROI of any tactic in your marketing plan. Regardless of industry and even though there is more noise in the inbox and more apps for consumers to juggle, e-mail continues to prove itself as the best one-to-one communication channel for brands and most preferred by consumers.

But, marketers continue to struggle with their email efforts. Even some 26 years after the first email campaign was sent, marketers are still challenged by how to ethically grow subscribers, ensure deliverability, and create content that is timely, targeted, and relevant.

Join Michael Barber (and his British Mum) as he explores some of the best and most practical ways to improve your e-mail marketing, challenges your email conceptions, and shows you just why this tactic continues to be vitally important for marketers.

About Michael Barber

Michael Barber is the Senior Vice President, Chief Creative Officer at Godfrey.

He began his career at Mighty Interactive, the digital shop founded by Jay Baer. Mighty was one of the first agencies to leverage the future email behemoth ExactTarget, ultimately helping the organization develop its ad agency offering before it was acquired by Salesforce for $2.5 billion. Michael went on to lead strategy and planning at Sitewire, Nomadic Agency, and COHN, before founding his own consultancy, barber&hewitt. In 2018, barber&hewitt joined Godfrey, one of the largest US-based B2B agencies, and was named one of Marketo’s Fearless 50, which recognizes the top marketers around the globe driving bold, fearless, marketing and digital transformation.

His work has been featured in The New York Times, The Wall Street Journal, and Forbes. This work has been awarded numerous industry awards, but more importantly has driven successes including the most effective and cost-efficient campaign in the history of a Fortune 500 company, a 160x return on ad spend, and 10 million earned media impressions within the first month of a new product launch.

Outside of Godfrey, Michael hones his unhealthy obsessions with donuts, cold brew, planes, BMWs, the Arizona Wildcats, and his two Westies, McDoogle and Bowie.

*Due to investment in speakers and event costs, tickets have been increased for the remainder of the season.

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