February 21st, 2019

This event has passed.

**This is an AMA-WM Member-Only event**

What Is Pace Layering And Why it’s Important To All Size Businesses?

According to Gartner, Pace-Layered Application Strategy is a methodology for categorizing, selecting, managing and governing applications to support business change, differentiation and innovation. This tech talk will focus on martech (marketing technology) as those supporting applications.

With the constant changing martech landscape, there are more options than ever available to businesses of all sizes for lead generation and engagement strategies. But with all these wonderful technologies available, there are strategies for selecting the right platform and understanding how these systems fit within your overall business technology systems.

Join us for a member only networking and educational where you will learn about the concept of pace layering which provides a framework for businesses to organize and align martech systems with your business strategies. Understanding the concept of Pace Layering will help your company make timely and strategic business decisions with selecting martech systems. Learn the key components of Pace Layering, how to apply it to your business and examples of how other businesses have utilized this concept.


  • 7:30 – 7:45 am – Check-in, continental breakfast, networking
  • 7:45 – 8:45 am – Presentation & Q&A with a speaker, Mike Simon, dig
  • 8:45 – 9:30 am – Member Roundtable on the topic

Space is limited to 30 members, so please register as soon as possible to guarantee your spot.

Presented by Dig Solutions
Hosted by Hungerford Nichols