Marketers in Motion Podcast

Welcome to the Marketers In Motion Podcast powered by the West Michigan Chapter of the American Marketing Association. Marketing is our passion, and as a Chapter we hope to inspire dialogue, fuel creativity, and create a community for marketers everywhere. Let the inspiration and dialogue begin.

The Marketers In Motion Podcast is on iTunes, Stitcher, and SoundCloud where we encourage you not only to subscribe to our podcast but review, ask questions, get involved and engage with us. Have a question, or a topic request, or something to add, contact us or comment on the podcast.

Website Maximization

It's 2019, but ineffective, outdated and unhelpful websites still hamstring the majority of marketers. New technology and experiences continue to push the web forward every day, but often, sites go untouched for years. Your websites should be the cornerstone of your marketing efforts, not something you work around. In this ...
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Data Privacy & Legal

Data Privacy & Legal It is easier than ever to create and maintain a website. However, there are many pitfalls and potential liabilities that quietly exist in cyberspace. Anyone publishing content online through a website should be aware of certain legal requirements, and some best practices, so problems aren’t inadvertently ...
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Customer Experience

Customer Experience Why is differentiation important? Why should companies care? It’s easy to follow the crowd. It’s easy to blend in. It seems smart to do what other brands are doing. It feels safe. But it’s not. Successful brands stick out. They are different. They are unusual.  Be proud of ...
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Pace Layering

Pace Layering With constant change in the Marketing Technology (aka martech) landscape, there are now more options available to businesses of all sizes for lead generation and engagement strategies than ever before. But with all of these wonderful technologies available, there needs to be a strategy for selecting the right ...
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Entrepreneurial Marketing

Entrepreneur Marketing Panel Today, staying agile and keeping an entrepreneurial mindset—regardless of business size, age or industry—is proving to be essential. As competition tightens, and industries continue to evolve and change, its questions like these that are keeping us up at night: How do you market a new business with ...
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Marketing & Sales: Why Marketing Comes First

Marketing & Sales: Why Marketing Comes First The silos between sales and marketing are legendary. If you’ve ever worked for an organization where the two departments live together in peace and harmony; consider your company a unicorn! It’s more common to hear how marketing folks think sales is comprised of ...
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Email Marketing Isn’t Dead

Email Marketing - The Gift That Keeps on Giving How do we create emails that people love? We can all agree that email marketing is one of, if not the most effective digital marketing tactics. The problem is that most marketers and organizations have abused the channel; leading to depressed ...
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Influencer Marketing Podcast

Influencer Marketing Panel Discussion Influencer marketing. A popular buzzword and a top marketing trend, but, really, what does it mean? We know marketing pros across industries are looking for ways to integrate influencer marketing into their strategy, but doing so in a smart and authentic way remains a challenge. This ...
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Eposide 4-MarTech Solutions & Processes

MarTech Solutions & Processes With “Baby boomers” continuing to exit the workforce at a rapid rate, relationships between buyers and sellers are changing more rapidly than ever. Learn how to design winning processes and use technologies to help your business cultivate new relationships and secure existing relationships in the digital ...
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Episode 3 – Cause Marketing Is Marketing, Not A Subcategory

Cause Marketing Is Marketing. Boxed Water is a present-day David vs Goliath story of a small sustainable water company taking on the $60 billion plastic bottled water industry. How do you build a brand on a small budget when you’re up against multi-billion dollar competitors?  How do you reach consumers ...
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Episode 2 – Social Media’s Next Era

Social Media's Next Era. The social media landscape today bears little resemblance to the one many marketers are still operating in. Organic reach is dead, but in its place, we have the best tools for targeting and attribution ever devised (and growing smarter every day). Free yourself from worrying about ...
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Marketers in Motion Podcast Episode 1

The New Marketers In Motion Podcast is Here! The Marketers In Motion Podcast is powered by the West Michigan Chapter of the American Marketing Association. Marketing is our passion, and as a Chapter we hope to inspire dialogue, fuel creativity, and create a community for marketers everywhere. Marketers In Motion ...
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