Sharper marketers.
Stronger community.
AMA West Michigan connects the region's marketing professionals through standout events, bold ideas, and the people who make the work happen.
The next time we get together.
Events are the heart of AMA West Michigan — real rooms, real conversations, real takeaways you can use Monday morning.
AI Issues for Proactive Communicators
Co-hosted with WMPRSA: ethical AI use, bias and transparency, intellectual property, and building your organization's AI policy — plus a free professional certificate in Applied AI Communication Essentials for attendees.
Speakers & ideas, over lunch
Our signature gathering — a sharp talk, a full room, and the connections that follow.
Hands-on, tactical sessions
Smaller-group deep dives where you leave with skills, frameworks, and templates.
Meet your people
Casual mixers built for marketers who'd rather talk shop than scroll a feed.
A packed house at a chapter luncheon — GVSU Seidman Center, Grand Rapids.
Belong to the room where it happens.
- A real network. Meet the agency leaders, in-house teams, and rising talent shaping the region.
- Member-rate events. Discounted access to every luncheon, workshop, and mixer.
- National AMA resources. Training, certifications, research, and a community of 30,000+ marketers.
- A place to lead. Join a committee or the board and build your reputation while you build the chapter.
- Group memberships. Bring your whole team — group rates make it easy for companies to join together.
Professional
Joint national + local chapter membership, member pricing on every event, and access to leadership opportunities.
Become a member →Collegiate
Get into the industry early — mentorship, events, and a head start on your network at a student rate.
Explore collegiateBecome a sponsor
Put your brand in front of the region's marketers and show you believe in West Michigan's industry.
Sponsor AMA WMIf you don't laugh, are you even alive?
Conversations with the marketers, founders, and creatives moving West Michigan forward.
Latest episode
The Four E's with Raul Alvarez — Marketers In Motion Podcast
The Four E's with Raul Alvarez
Beyond the Phone Camera with John Pottenger and Jay Irwin of Match Frame Creative
Make Up Your Mind: The Truth About Your Website w/ Karlo Zadro
Finding Your Own Voice w/ Kim Bode
AI Used By Marketers w/ Rebecca Dutcher & Ken VandenBout
Being Real On Reels w/ Daniela Schrittenlocher
Backed by West Michigan's best.
These partners believe in the region's marketing industry — and make everything we do possible.
Before you come.
The things people ask us most. Still stuck? Get in touch and a board member will help.
Do I have to be a member to attend an event?
No. Our events are open to everyone. Members pay a discounted rate and non-members pay a bit more — the next event is $25 for AMA and WMPRSA members, $35 for future members, and free for students and un/under-employed attendees.
What actually happens at a luncheon?
A speaker, lunch, and a room full of marketers. A typical signature luncheon runs about 90 minutes over the lunch hour, with lunch included in your ticket and time to network before and after the talk.
What does membership cost, and what do I get?
AMA membership is a joint membership — you join the national American Marketing Association and this chapter at once. It's $199/year for professionals and academics and $29/year for students, with group rates available. That gets you member pricing on every chapter event plus national training, five industry journals, and courses valued at over $4,000. See the full breakdown.
Where are events held?
Around West Michigan, most often in Grand Rapids. Our next event is at the GVSU L. William Seidman Center, 50 Front Ave SW. The venue is listed on every event listing — check the events page for the current one.
Can students get involved?
Yes. Students attend at a student rate (often free), and GVSU and Ferris State both run AMA collegiate chapters. We also host a dedicated student networking event each year. More for students.
How do I sponsor the chapter?
Four season packages run from $500 to $5,000, covering logo placement, event tickets, podcast appearances, and speaking opportunities. See the packages or email sponsorship@amawestmichigan.org.
Don't market in a vacuum.
Get chapter news, event invites, and new podcast episodes — straight to your inbox.
Marketing memes. You earned them.
We're marketers. We can't take ourselves too seriously.
