Marketers in Motion Podcast

Marketers In Motion · Swimming Through Data: Demystifying the Complex Simplicity of Data-Driven Marketing ‘Data-driven marketing’ is a broad term referring to the process by which insights from data analysis are used to build targeted marketing campaigns. This process is both art and science. It blends the logical disciplines of data extraction and analysis with […]

Marketers In Motion · More Signal, Less Noise: Finding & Focusing on the Analytics that Matter As the world goes digital, marketers are inundated with data about customer behavior. To avoid being overwhelmed we need to have extreme clarity on the business outcomes we are seeking and the analytics that will guide them. In this […]

Marketers In Motion · Personal Branding Strategies For A Rewarding Career The majority of our AMA programming focuses on marketing, innovation, and problem solving for the organizations at which we work.  In this podcast we flip the script and put ourselves in the spotlight, discussing personal branding strategies and storytelling for a rewarding career. How often […]

Marketers In Motion · Building Brands Through Experience Design Agencies and marketers alike are addicted to storytelling. The advent of so-called content marketing has been the equivalent of a speedball coursing through the craving veins of marketers who think that every problem can be solved by telling a better story. Soon they are going to […]

Marketers In Motion · How to Rock Your Pitch You have to pitch for money for your business or project. You have to tell your boss you deserve a raise. You have to explain why your project is going to be successful. In order to get to X ( the numbers), you’ve got to explain […]

Marketers In Motion · Building an Innovation Led Organization What do innovation led-organizations such as Apple, Tesla, Google and Microsoft  have in common? What has been their secret to continually bringing innovative products to the market? How does one build an innovation-led organization? In this podcast we’ll talk through the “dos” and “don’ts” of how […]

Marketers In Motion · Cultural Competence & The New Marketplace The truth comes with every phone conversation, every email or text received: your customer base is more diverse than ever. And nowhere is this new reality experienced more than in your brand’s marketing efforts. A marketer’s ability to navigate the shifting cultural landscape plays a […]

Marketers In Motion · Amplify Your Social Media Messaging Back in April, we planned to discuss how organic engagement reached an average low of .07% in 2019 and how can one ensure their message is being seen, but more importantly, heard, using digital media without the constant pay-to-play model? Since then, the pandemic hit and […]

Marketers In Motion · Resilience & Reinvention As we’ve all experienced, disruption can come quickly requiring nimble thinking and the ability to pivot. As we continue navigating these unchartered territories, marketers must remain resilient and focus on adaptability and reinvention. But, with all the change, it can be hard to know what direction to take […]

Marketers In Motion · The Marketing Metric Of The Future…Trust The marketing metric of the next decade will be trust. There will be no more effective – nor more critical – way of building a brand than building a community who trusts you enough to advocate on your behalf. With trust in brands and advertising […]

Marketers In Motion · Adapting Your SEO Strategy In Times Of Crisis Communication is of utmost importance in times of crisis. During the pandemic many online platforms have offered tools that allow us to note our businesses as being temporarily closed, operating with restrictions, and/or provided the ability to post specific updates to our followers. […]

As marketers we understand branding, communication, and brand storytelling, but what happens when the landscape changes and we’re faced with a crisis? How do we shift our voice and tone from our normal day to day communication while maintaining our consistent brand and image? The Coronavirus is not just your average crisis, it’s a global […]

With unemployment at 3% (as of 2/11/20) and upcoming demographic changes imminent, it’s all hands on deck to help in the “war on talent.” In the past, it was the HR department’s responsibility to find and hire the right people. Now, successful companies are realizing that recruitment is every department’s responsibility. Marketing teams are being […]

Part of the challenge of an effective multimedia marketing campaign launch is knowing where to begin and what to focus on. The goal is to gain immediate impressions and, most importantly, long term retention. Marketers at companies of every size grapple with market placement, brand awareness and cost efficacy. The purpose of content marketing is […]